Why I'm sending personal emails instead of e-blasts using MailChimp, MadMimi, or Aweber.
My inbox is brimming with newsletters and e-blasts, and lately, I’ve been feeling bombarded with emails from people that I can’t, for the life of me, recall why or how I am hearing from them. It’s exhausting!
But I know that email is one of our main forms of communication in the 21st century, and as a self-employed business owner, I’ve come to realize that I can’t just opt-out of sending or receiving emails.
So that’s why I’ve decided to make a small shift and begin experimenting with sending out personal, individual emails to people who kindly share their email address with me. I'm not writing off using an email platform, yet, but I do want to find a more natural way of using email that feels intentional and effective. I know that, in reality, it's difficult to send out personal emails to every one of your customers, and there's nothing wrong with that. As an experiment, I'm curious to see how my relationships with my email friends, clients, or potential clients deepens, if at all.
I see email as an opportunity to meet my audience and cultivate a real connection.
Personally, I’m not much of an online person. I remember when I was in graduate school studying for my MBA and online courses were just starting to become popular. Historically, I’ve always been a great student; I’m a life-long learner and I love school and being among fellow students. I thrive in the face-to-face environment, I love hearing others’ thoughts and discoursing about ideas and issues. But in the online space, I could not get myself to engage. I felt overwhelmed by the many channels of communication and the requirements of responding and—for lack of a better word—liking or reacting to others’ comments and posts. In the online space, communicating and interacting all just felt so forced and inauthentic to me.
In the next few months, I’ll practice ways of engaging with people and cultivating a community without being so dependent on online interfacing. I'll explore networking in the community, starting face-to-face meet-ups, writing letters, using nature as a way to get inspired, and community events like workshops, retreats, and book clubs, etc.
I'd love to hear from you, though. What do you think about sending and receiving email blasts?
Would you try this in your work? Tell me in the comments below.