How you can create a onesheet to help your business get featured on podcasts, blogs, vlogs, and more.
What's a onesheet?
Simply put, a onesheet is a document that highlights a product, service, or individual for publicity or promotion. This document is always detailed on one single page. Yep, that’s why it’s called a “onesheet”.
Onesheets are widely used by musicians when they release a new album or single. Artists, speakers, authors, makers, and other businesses use onesheets to easily share their most important information with potential collaborators or promotional publications.
I like to think of a onesheet as a mini postcard or snapshot of what your business has to offer.
How to Make a Onesheet
Start by drafting up an outline of what you’d like to include in your onesheet. What is the intention behind your onesheet? Is your intention to reach podcasters who will invite you as a guest on their show? Do you want to book speaking engagements? Or are you eager to share your new product line with regional retailers? Before you even get started writing up information, nail down your intention so that your message is clear.
Here’s what kind of information is included in most onesheets:
A professional-quality photo of you or your product
Your name (or company or product name)
Tagline or slogan
Topics you can speak on or features of your product
Phone, email, website, street address is applicable
A clear call to action with a link to follow-through
Book Me As Your Next Guest!
Invite Me To Speak At Your Event!
Feature Our Product In Your Spa!
If room allows, you can also consider adding in positive quotes from testimonials or reviews, and/or places you’ve been featured (other podcasts, magazine, journals, conferences, etc.).
Once you have your draft of content, you can start playing around with design. I’m not a professional designer, and I wanted to easily and quickly whip one up for myself, so I use Canva. You can easily use a program like Adobe Spark, Photoshop, or InDesign, and Apple Pages to design your onesheet. I highly recommend that you have a clear idea of your visual branding before you start making a onesheet or any other materials. I had previously worked with Callie Cullum (my business partner at The Look & The Feel) to develop my brand color scheme, typography, and overall visual essence of my branding, so I felt confident creating a onesheet that looked on-brand.
You can check out my onesheet here.
Check your onesheet for accuracy. If you added links, do they work? Is your contact information correct? Many design programs don’t allow for spell check or grammar check so be sure to do your due diligence to ensure that your document is polished before you send it.
Once your onesheet is finished, you’re ready to send it! In this day and age, most onesheets are downloadable PDFs that you can share over email or on your website. If you feel so inclined, though, you could print it out and share it the old-fashioned way: by hand! Before you even start sharing it, however, I suggest that you start to make a list of blogs, podcasts, venues, etc., to which you’d like to submit your onesheet. You can make a list of 15 to start, and focus on sending your onesheet to 5 a week. See how that feels to put yourself out there.
Do you use a onesheet? Or are you considering using one? Let me know in the comments below.