Thanks for being here.
Hi there, I’m Shelly.
I’m a writer, small business coach, and brand strategist living near Asheville, a sweet town nestled in the Blue Ridge Mountains of North Carolina.
As a small business owner, I know first-hand how overwhelming it can be to navigate the ups and downs of running a business with integrity in this fast-paced world of late-stage capitalism. It's not just about some vague goal of achieving “success”, but also about living and working with intention and authenticity. I know what it’s like to feel unsure about how to scale your business in a way that aligns with your values and personal goals; it can feel impossibly difficult and disconnected from who you want to be and how you want to show up in the world. But, the good news is there is a better way to grow sustainably.
Scaling your small business shouldn’t mean you have to compromise your values, decrease quality, or run yourself ragged.
I successfully scaled a two-person studio to a full-fledged team and multi six-figure business with my business partner—all without going against our values. With the right mindset and support, you can build a business that fits your values, vision, and goals for yourself, your family, and your life.
Scaling a business looks different for everyone—it’s dependent on what you personally value. Sometimes growth looks like more, and sometimes it actually looks like less. Remember, you can scale back, too!
Perhaps you want to expand your team, launch a new product, and take your business to the next level, but maybe you're feeling stuck and need guidance on how to move forward.
Or perhaps you're struggling with delegation and don't know how to outsource tasks to free up some of your time so you can focus less energy working for your business and more time so your business can work for you.
I’ve Helped My Clients…
Kind Words from Clients
Today’s the day you no longer feel alone on this journey.
I’d love to help you identify opportunities to tweak your processes, elevate your systems, and then provide you with actionable steps to help you achieve your goals in a way that feels really, really good.
Let's work together to find solutions that work for you, so you can get back to doing what you love most about your work, but also what you love about your life (there’s more to life than work, right?). Remember, with the right mindset and support, you can build a business that fits your values, vision, and goals for yourself, your family, and your life.
Ready to begin?
The Professional Story
Shelly Jackson Buffington, MBA, CPC is the co-founder and Executive Director of the award-winning branding agency The Look & The Feel®. Since co-founding The Look & The Feel®, Shelly scaled the two-person boutique studio to an award-winning, full-service six-figure agency working for clients of all sizes including Coca-Cola, City of Atlanta, and other nationwide brands.
With nearly 20 years of proven experience working in communications, marketing, and community engagement (with significant experience in the nonprofit and fundraising world), Shelly is a valued consultant and coach for women business owners who desire more success without added stress and burnout.
Drawing inspiration from mindfulness, nature connection, and contemplative walking and writing, Shelly helps people feel more confident and connected in their personal and professional lives. The blend of her interests and background results in a gentle approach to taking care and living and working with intention and authenticity.
Shelly lives with her intrepid husband, curious daughter, and two rambunctious cats near Asheville, NC.